Research on genre, audience and convention analysis.

Narrative 1- Spy action genre



Genre
This Movie trailer is an Action Spy film. We know that it is a Spy film because it includes gadgets, incredible stunts, super cars and violence. Plus it has the main character attracting the females as he is an gentleman and always come to their aid. It follows Binary opposites as it has the classic good vs evil with James Bond against Spectre. It also includes Propps theory with the Donor helping him out which is Q with the gadgets, weapons and the car. This film could also have adventure as a genre as he travels around the world picking up leads and trying to stop the head of Spectre. Semantics are Signs which are elements that are easily recognised by the audience. This is what people have given meaning to. The semantics for this genre are:

• Explosions
• Gadgets
• Good vs evil
• Criminal organisations
• Romance
• Guns 
• Stunts 
• Terrorist acts
• Super cars
• Car chases

Syntactic elements are plots and themes of the movie that are more subtle and harder to recognise. The syntactic elements of this movie trailer are:

• Torture 
• Romance 
• Good vs Evil
• going under the radar
• Loss 
• Finishing what someone started 
• Taking down relations to organisation for intel
• Protecting a female character linked to organisation
• Escaping from man sent to stop the main character

This film has the same elements from past films with the car chases, female companions chases the villain, going to different locations e.t.c but it does it differently each time with new ideas always attracting audience groups interested in this genre. 

Representation
James bond is represented as an independent minded agent who wants to do his own thing without anyone except his friends knowing what he is doing. He shown as strong, intelligent risk taker and a woman magnet as becomes a ladies man to get information. Spy movies most of the time have female characters which get attract to the main character. The past James Bond films had this a lot and it still continues but is focused more on the narrative. The voiceover at the beginning of the trailer described the way James Bond operates at the moment. The female character that will accompany James looks intelligent but has a sexy look that he will fall in love with as he does in previous films. The villain of the movie hides in the shadows at the beginning to get the audience to ask questions. He looks fearless, ruthless, dark, merciless and a leader. The reason he hides in the shadows is that it creates fear of our main character when he points him out of the crowd. The main that appears to work for the villain looks physically strong as he is tall and very muscular. He chases James Bond in a intense car chase with a car that matches the Aston in style and speed.

Audience
This film trailer will attract a slightly more female audience as James Bond is played by a very attractive and popular actor. However male audiences will be attracted by the female companion who will accompany James to stop the organisation. This film will attract a more younger audience as it has a lot hand to hand combat while including shootouts. The trailer does this to build up the action as it includes buildings collapsing, explosions, stunts, car chases etc. This will excite the audience for whats in store thats different to the past films. The age group that it will attract more will be roughly 16 to 25. on the other hand as it is a spy film it will attract some older audiences. This would attract age groups of 40 to 60 roughly but not as many as the younger audience. The age rating for this film is a PG-13, which means that anyone from 13 and over can watch the film so this backs up my point of Younger audiences having the larger group




Genre
This is another Action spy film. We know cause it has loads of combat, secret missions and lots of special technology being used more than James Bond. This follows the genre more but has its own style to it that stands out from the rest. It has a lot of combat scenes and incredible stunts that matches James Bond film or possibly better. It has loads of chases and combat scenes with our main characters and bad guys. For stunts the main character is hanging from a side of a plane to try and taking down their target. It was actually filmed with Tom cruise hanging from a really plane while in flight which made it so unique for this film. However its slightly different to the James Bond films as it has the main character attracting female characters where this film doesn't it mostly concentrates on the main plot and mission.  The semantics will be the same as that is what we expect in a Action spy film but the syntactic elements will be different. These are the elements from this film:

• Secret organisations
• Double agents
• Use of special technology to infiltrate and acquire Intel
• Loads of dangerous stunts
• Bike chases 
• Assassinations
• Explosions
• fugitive

Representation
The representation of The main character Ethan Hunt is shown as strong, intelligent, lethal and cool under the pressure. He is the main strike force in the organisation and he calls all the shots. He takes risks which most of his team wouldn't. Benji is the brains of team as he knows all the gadgets and the technology he process. With his skills they can access any system. In James Bond, Benji relates to Q in many ways however he doesn't go into the field like Benji which separates the two characters. The female character goes against the stereotype as she is strong and intelligent like Ethan which again separates her from the female companion in Spectre. Even though this is a spy film it sort off goes against the stereotypes of the spy genre.

Audiences
The audience for this film is 12A and it attracts a more female audience as the actors in the film create a female gaze. The 3 attractive actors in the movie are Tom Cruise, Simon Pegg and Jeremy Renner as they are very popular and have starred in very big movies in the past. This attracted fans of each of the actors to the movie expanding their target audience massively. It is targeted at young audiences at roughly 15 to 25 as the action will hook them in but it will attract older audiences roughly around 35 to 55 as it is in the spy genre.