audience research questionnaire

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Target Audience

My  Target audience for my movie trailer are aged 15 and over as the genre I want to do is Action so it will contain violence which would be inappropriate for audiences younger than 15. I feel this is a suitable age as the content will won't contain blood or bad language. If I wanted this in the movie trailer than the age would be 18 and over. Another reason why I chose a young audience over and old audience is that they would be more attracted to these sort of films. Adults around 25 to 40 will be interested massively into action films still but probably developed a better interest somewhere else. When the people are around 50 to 75 they will lose most of the interest into this particular. This age group compared to the younger age group the choice is more clear. As my trailer is an Action, the gender will be both Male and Female. However it slight favoured by male audiences as Female audiences are more attracted by the male characters in a particular film like for example Tom Cruise in Mission Impossible. Examples of films similar related to the genre are:

• Spectre - PG 13
• Mission impossible- 13+
• Star Trek Beyond- PG 13
• Captain America Civil War- PG 13

The regional Identity for my audience is the UK, England. I feel this would be a good option to advertise my film as I feel my film will be understood more as it will be based around British representations. Plus there are a lot of young teenagers that it will beast to get people interested. The content will attract adults as well so I could try and gather research into what the adults look for in an action film. Together this could make a rather large audience who will be interested into watching the film.

The lifestyle my audience could have is that most of teenage audience will be students in schools or about to go into work or university. For my adult audience they are working day in, day out but there's a high number of action film fans. For example Marvel fans and spy fans. The films that have inspired for my narrative idea are all action films with different genres attached. This will help attract different people into watching the film.

How to guide to making movie trailers

Created with Padlet

Summer work part 2 Movie posters

Star Trek Beyond

Poster 1



Poster 2



Johnny English Reborn

Poster 1



Poster 2




Iron man 3

Poster 1




Poster 2



All of these posters all have a theme which they follow. For example for Star Trek Beyond most of the poster have similar elements like the Enterprise, the swarm and the crew. If a poster follows the same theme it will attract audiences and doesn't show the major plot points which could spoil the movie. Another example of following the theme is Johnny English Reborn which has the main character in different positions and poses. The background is the same theme with the explosion but tries to add little elements so it doesn't make the audience think that its not advertising much.

The purpose of these posters is to advertise the release of the film to the audience. It helps attract new audiences while also attracting their fans. The aim is to get people into the cinema so they show elements which will make them excited as it is new. The designer of the poster must add elements which will show new characters and new scenarios that the character will go through. Another element is the background showing key moments that will question the audience and make them interested in finding out by going to watch the film. If it doesn't make them question then they probably won't be interested in watching the film. While designing posters sometimes they link them together For example the Iron man 3 posters which links possible plot points like in poster 1 there's an attack helicopter which could be the cause of the house being destroyed in poster 2. Star Trek Beyond released individual character posters of the crew.

As I mentioned on the poster each of them have their own colour for example Scotty has the red colour as it matches the uniform they are wearing. Except for the Female character which is not part of the crew but has a unique colour to her style. Doing it this way will advertise the actors who are in the film and the character they play.

Summer task part 1 Movie Trailers

Camera:

• establishing shot-
• Over-the-shoulder shot-
• Long shot
• mid shot-
• close up

Sound:

• Music by Rihanna called Sledgehammer- Theme for the movie
• Sound of the phaser while sliding down the ship
• melee combat
• sound of the starship as it passes the camera leading to title

Editing:

• voiceovers- Captain Kirk talking about his father and starlet with bones. The trailer shows a few scenes from the First movie.
• clips from past films to create story of how Kirk joined starlet
• fade outs
• cuts to switch between the action
• scenes in time with music to create tension and excitment
• The production teams are shown near the beginning but are quick as it is easy to recognise, so this means that they can concentrates on the trailer showing as much as possible

Mise-en-scene:

• Phaser
• The motorcycle

This trailer mainly focuses on the plot as the beginning shows Kirk talking to Bones about his father and how he joined starfleet. The scenes that the trailer shows is borrowed from past films to help visualise his explanation. As the trailer progresses we see more action and the music getting more intense. The viewer get to see what happens to the famous starship the use Enterprise as it is torn apart by an unknown enemy which will be the villains of the film. Eventually this plot will lead to something bigger but they kept it low as the audience have a quick glimpse of ship that the crew will use to fight back. The scenes are short but a lot of hand to hand combat while also some armed combat. The change of each scene is in time with music creating excitement for the audience. The other main characters are shown in the trailer doing what they do best including Scotty which is shown more often. The last line to be said is "hold onto something" which might be telling the audience that this is gonna be an action packed film hooking in the audience and perhaps create excitement for the release.



Camera:

• close up- Kirk in the Captains chair
• Two shot- Chekov and Spock being introduced to the audience. Spock is at the front meaning that he is the bigger character in the scene and in the film. 
• over the shoulder shot- Camera over Kirks shoulder as the Enterprise is about to crash down on the planets surface
• high angle shot- shot of kirks pod as it has landed in the forest
• long shot- shot of the Enterprise in the background as the swarm is about to approach them. Also when the crew are escorted to their cells in a line
• Low angle- Kirk and Chekov jumping to safety as the explosion just misses them
• Tracking shot- Some of the crew getting blasted back from the impact of pod piercing the ship
• Establishing shot- The location of the Enterprise wreck and the type of scenario that the characters are facing

Sound:

• music in background rock theme
• Explosions to build up the action
• Combat
• sound of the teleport beam Iconic to the franchise

Editing

• cuts
• multiple cuts to different scenes at the beginning introducing the main characters
• Voiceover- Scotty talking about the music playing as the camera cuts to each of the main crew
• Fade ins and fade outs

Mise-en-scene:

• The bridge of a starlet vessel
• Rocky terrain/ cliff faces
• Unknown Alien base
• A futuristic city in space
• Inside of the Enterprise after Crash

This Trailer is an introduction to the new movie so nothing is really explored but with quick scenes showing the audience where the film is gonna be located. It shows the audience the main characters that are in the movie and shows a little bit of the action thats gonna be in the film. Plus the fans can see if the Enterprise is under attack and possibly who is attacking. It is a good way to excite the fans and hook them in creating theories about what the film could be about. It helps build up that excitement to the next trailer which would explore more of the story while not giving too much away.

Camera:

• establishing shot- the desert where Johnny English is hiding
• pan shot- Johnny English practising with the other students in martial arts it reveals the main character to the audience
• over the shoulder shot- Tucker and English playing golf as he talks about how he holds the "Bat" creating comedy
• mid shot- 
• Long shot- shows the boat in the background as the people on it gasp as Johnny gets hit in the face by a bamboo stick. Also the man gets hit by the golf ball is used afterwards to create comedy

Sound:

• Music- "Eye of the Tiger" and "cry me a river" which attracts the audience but also give affect 
• explosions as the text between scenes show up.
• The tire skretch as Johnny stops in the middle of the road and dramatic turn to face a line of vehicles chasing him

Editing:

• voice over of the master talking about making Johnny English a warrior again making the audience think of what might have happened between the movies
• some scenes include action to create excitement while others include comedy to make the audience laugh and persuade them to watch the movie. 

Mise-en-scene:

• The new car- Rolls Royce Phantom
• The Gadget case which shows the audience the type of equipment that he will be using
• MI 7 operation room
• Ancient temple 
• The wheelchair which he escapes in

Camera:

• Pan shot-Tony in the beginning waking across the room with the displays of Iron man suits in the background
• Long shot-The helicopters that are approaching Tony Starks house
• Establishing shot- Washington DC at night time
• mid shot- Iron man escaping the building with an unknown woman
• close up- Tony Stark before the mask is put on 
• Tracking shot- The president about to board airforce 1
• high angle shot- The explosion in the middle of china town 
• Over the shoulder shot- Stark turns to face the reporter before giving his warning to the antagonist of the movie
• Low angled shot- Tony firing weapons creating the affect of more power and dominance

Sound:

• Dramatic music to build up suspense for the story and action
• sound of the Iron man suit as it chargers up the beam weapons and the suit itself

Editing:

• Multiple Voiceovers- For example the beginning as Tony Stark introducing himself to the fans and viewers new to the franchise. 
• Lots of action meaning quick shots
• cuts to create suspense between each action packed scene
• A scene after the title builds up excitement for fans as it introduces a bunch of Iron mans that come to help support Tony in the fight.

Mise-en-scene:

• Tony Starks operation room
• Tonys house
• inside the plane of Airforce 1
• Iron man suits in display
• The antagonist hideout
• China town
• Tony's Bedroom
• Outside the hospital where Tonys Audi is parked however surrounded by the press
• The cliff which used to be where Tonys house stood
• A dock
• The Iron Patriot
• Advanced tech

Camera:

• Low angled shot- scene of the sky as the snow falls 
• long mid shot- A scene of Tony dragging the suit in the snow
• mid shot-
• close up- close up of the damaged Iron man helmet from a past suit 
• High angle shot- Iron man being dragged under sea by the collapsed building

Sound:

• Intense music to build suspense and excitement for the viewer near the end of the trailer
• Sound of the rockets as they impact the building
• The rubble crashing into the sea
• The sound of going underwater as the camera  follows the rubble. everything gets muffled.
• 
  

Editing:

• Dramatic pause after the suit grabs pepper when they are both in bed
• Lot of fade in and fade outs to create a change in each scene
• Very slow but gets intense and quick as soon as the first suit explodes after the pause.

Mise-en-scene:

• Tonys House
• The bedroom
• Entrance to a hospital
• China town
• The new Iron man suit
• Past iron man suits in display
• Advanced tech
• The press 
• Air force 1 
• In the sky as some of the passengers are falling