Wednesday, 21 September 2016

Target Audience

My  Target audience for my movie trailer are aged 15 and over as the genre I want to do is Action so it will contain violence which would be inappropriate for audiences younger than 15. I feel this is a suitable age as the content will won't contain blood or bad language. If I wanted this in the movie trailer than the age would be 18 and over. Another reason why I chose a young audience over and old audience is that they would be more attracted to these sort of films. Adults around 25 to 40 will be interested massively into action films still but probably developed a better interest somewhere else. When the people are around 50 to 75 they will lose most of the interest into this particular. This age group compared to the younger age group the choice is more clear. As my trailer is an Action, the gender will be both Male and Female. However it slight favoured by male audiences as Female audiences are more attracted by the male characters in a particular film like for example Tom Cruise in Mission Impossible. Examples of films similar related to the genre are:
  • Spectre - PG 13
  • Mission impossible- 13+
  • Star Trek Beyond- PG 13
  • Captain America Civil War- PG 13
The regional Identity for my audience is the UK, England. I feel this would be a good option to advertise my film as I feel my film will be understood more as it will be based around British representations. Plus there are a lot of young teenagers that it will beast to get people interested. The content will attract adults as well so I could try and gather research into what the adults look for in an action film. Together this could make a rather large audience who will be interested into watching the film.

The lifestyle my audience could have is that most of teenage audience will be students in schools or about to go into work or university. For my adult audience they are working day in, day out but there's a high number of action film fans. For example Marvel fans and spy fans. The films that have inspired for my narrative idea are all action films with different genres attached. This will help attract different people into watching the film.

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