Poster 1
Poster 2
Johnny English Reborn
Poster 1
Poster 2
Iron man 3
Poster 1
Poster 2
All of these posters all have a theme which they follow. For example for Star Trek Beyond most of the poster have similar elements like the Enterprise, the swarm and the crew. If a poster follows the same theme it will attract audiences and doesn't show the major plot points which could spoil the movie. Another example of following the theme is Johnny English Reborn which has the main character in different positions and poses. The background is the same theme with the explosion but tries to add little elements so it doesn't make the audience think that its not advertising much.
The purpose of these posters is to advertise the release of the film to the audience. It helps attract new audiences while also attracting their fans. The aim is to get people into the cinema so they show elements which will make them excited as it is new. The designer of the poster must add elements which will show new characters and new scenarios that the character will go through. Another element is the background showing key moments that will question the audience and make them interested in finding out by going to watch the film. If it doesn't make them question then they probably won't be interested in watching the film. While designing posters sometimes they link them together For example the Iron man 3 posters which links possible plot points like in poster 1 there's an attack helicopter which could be the cause of the house being destroyed in poster 2. Star Trek Beyond released individual character posters of the crew.
As I mentioned on the poster each of them have their own colour for example Scotty has the red colour as it matches the uniform they are wearing. Except for the Female character which is not part of the crew but has a unique colour to her style. Doing it this way will advertise the actors who are in the film and the character they play.

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